Specialist, Partner Marketing

About the role

The Marketing Specialist leverages partnerships to boost brand visibility, generate leads, and drive revenue growth through automated activations, communications and campaigns. This role supports partners by building and optimizing campaigns while providing approved, templated materials for easy use.

Key responsibilities

• Drive strategy and planning for partner activations, developing scalable marketing strategies.
• Adapt integrated campaign messaging and materials for broad partner use and manage communications, social media and digital assets.
• Oversee third‑party agencies handling partner campaigns, ensuring high‑quality execution and building a best‑practice library.
• Lead client meetings, maintain partnership relationships and ensure campaign scope and targets are met.
• Supervise the partner marketing budget, allocate resources efficiently and ensure compliance with finance guidelines.
• Track performance against KPIs, evaluate campaigns, and identify opportunities for optimization.
• Collect feedback from partners and internal teams to drive continuous improvement of scale partner marketing programs.

Required profile

• Ability to work cross‑culturally and navigate a matrix organization.
• Strong communication and stakeholder management skills.
• Experience managing budgets and third‑party agencies.
• Analytical mindset with ability to measure campaign performance and derive insights.
• Proactive attitude toward continuous improvement and feedback incorporation.

Required skills