Performance Marketing Manager – FMCG (Singapore)

About the role

Blood, a challenger consumer brand focused on period care and baby diapers, is seeking a senior Performance Marketing Manager to lead end‑to‑end digital marketing for its Singapore operations and regional diaper brand No Days Off. You will own strategy, budget allocation, channel mix, and creative direction while working closely with brand and growth leadership.

Key responsibilities

• Develop and execute performance marketing strategies across Meta, TikTok, Google, Shopee and Lazada.
• Plan, launch, and optimise paid media campaigns to drive traffic, conversions and repeat purchases.
• Manage budgets, pacing and ROAS targets, making data‑driven decisions on channel mix.
• Design and run structured tests (audiences, creatives, offers, landing pages) and implement a rapid test‑learn‑optimize cycle.
• Scale winning ads, pause under‑performing ones, and continuously improve campaign performance.
• Define creative briefs for performance content (UGC, testimonials, educational assets) and translate performance data into actionable creative insights.

Required profile

• Proven hands‑on experience in performance/paid media marketing, preferably in FMCG or consumer brands.
• Strong analytical mindset with the ability to set strategy, allocate budgets and optimise for ROAS.
• High autonomy and senior‑level decision‑making capability.
• Ability to collaborate with cross‑functional brand and growth teams.

Required skills

• Meta (Facebook) Ads
• TikTok Ads
• Google Ads
• Shopee Ads
• Lazada Ads
• A/B testing
• Audience segmentation
• Retargeting strategy
• Campaign budgeting and ROAS optimization

What we offer

• Opportunity to shape digital growth for innovative consumer brands.
• High‑autonomy senior role with direct impact on brand performance.
• Dynamic, mission‑driven work environment.