VP Website Lead

About the role

We are looking for a senior professional to own and optimise HSBC Singapore’s public website and in‑app content. The VP, Website Lead will drive journey and conversion optimisation across web and mobile, lead experimentation programmes and use data‑driven insights to improve performance.

Key responsibilities

• Own the end‑to‑end performance of HSBC Singapore’s public website and in‑app content.
• Drive journey mapping, conversion optimisation and full‑funnel improvements for both web and mobile channels.
• Lead A/B testing and other experimentation initiatives, translating results into measurable uplift.
• Leverage Generative AI Engine Optimisation to enhance content discoverability and relevance in AI‑assisted search.
• Collaborate with global and local teams, ensuring governance, best‑practice adherence and seamless integration across the organisation.

Required profile

• Proven experience in digital content, website management or digital optimisation within financial services or a large enterprise.
• Strong understanding of customer journeys, UX principles and conversion optimisation with a full‑funnel mindset.
• Ability to navigate a matrix organisation and influence stakeholders across markets, functions and seniority levels.

Required skills

• Generative AI Engine Optimisation (GEO)
• A/B testing and experimentation

What we offer

• Opportunities for professional development within a global banking leader.
• Flexible working arrangements and an inclusive, diverse culture.
• Competitive benefits and career progression pathways.