Analyst, Performance Marketing (Metasearch, APAC)

About the role

The company is building a performance marketing organisation in which every dollar of spend is backed by evidence. As an Analyst you will support the Metasearch channel across APAC markets and help decide where the growth budget goes. Metasearch sells inventory rather than ads, so results depend on pricing, inventory and the full funnel, and you will work closely with business units.

Key responsibilities

• Take ownership of defined problems in the Metasearch portfolio, such as bid efficiency, market performance and funnel drop-off, and follow them through to a recommendation and result.
• Help design, run and read tests (A/B, geo holdouts, audience splits, lift studies) and check that results are sound before informing decisions.
• Track performance from traffic through to bookings and margin, flagging where pricing, inventory or availability limits results.
• Work with commercial, supply and pricing teams to understand constraints and feed them into channel decisions.
• Use SQL or AI-assisted queries to get answers, and validate the output yourself.
• Maintain dashboards and regular reporting, and automate manual work with analytics and engineering.
• Turn analysis into short narratives that managers and non-marketers can act on.

Required profile

• 2 to 4 years of experience in an analytically demanding role; backgrounds include business analysis, growth, performance marketing (in-house preferred), product, revenue management and pricing.
• Bachelor's degree in a quantitative field (STEM preferred), or strong demonstrated quantitative ability in another discipline.
• Evidence of owning a business problem over time, not just producing analysis on request.
• Clear written and verbal communication, including presenting to senior stakeholders.

Required skills

• Working knowledge of regression, incrementality testing, split testing and holdouts.
• Understanding of the end-to-end funnel and how channel activity links to business output.
• Strong plus: exposure to Metasearch (Skyscanner, Kayak, Trivago, Google Hotel Ads) or other paid channels, hands-on SQL, BI tools (Tableau, Looker, Data Studio) or scripting (Python, R), and multi-market or APAC experience.