Assistant Brand Manager

About the role

Nestlé Purina Petcare is seeking an Assistant Brand Manager to support the development and execution of brand strategies for its pet care portfolio in Singapore. The role works closely with the core business team, channel partners and external agencies to drive growth and ensure brand consistency across all touch points.

Key responsibilities

• Develop and implement initiatives that align with portfolio brand plans and overall business strategy.
• Support the core business team in evaluating brand performance, monitoring expenditure and preparing business updates.
• Manage internal processes to ensure smooth implementation of brand plans and initiatives.
• Collaborate with the channel team to achieve agreed targets and deliver trade‑related activities.
• Create engaging brand experiences through integrated ATL/BTL campaigns and consumer promotions.
• Monitor category trends, competitive landscape and consumer insights to identify growth opportunities.
• Manage PFME budgets, reviewing investments to optimise spend.
• Ensure compliance with company principles and policies.

Required profile

• Graduate with approximately three years of experience in consumer marketing, FMCG or related fields.
• Demonstrated ability to build brands based on consumer insights.
• Strong analytical mindset with experience in performance monitoring and budget management.
• Excellent collaboration skills to work with sales, agency and vendor partners.

Required skills