Assistant Director, Digital Marketing & E-commerce

About the role

This role takes ownership of paid media and performance marketing strategies for a portfolio of hotels and serviced residences in Singapore, Japan and Malaysia. It manages a team to drive direct bookings and maximise online revenue through search engine marketing, metasearch, social media advertising, OTA advertising and OTA partnerships.

Key responsibilities

• Lead global paid media investments, campaigns and optimisation across search engine marketing, metasearch and social media advertising on Google, Meta, TikTok and WeChat, and OTA advertising
• Plan, launch and optimise always-on and seasonal campaigns by market, brand and property, including regular testing programmes
• Manage OTA channel health, including rate parity, rankings, promotions and paid placements
• Own group and property-level paid media budgets, spend and revenue forecasting, and measure incrementality where possible
• Lead agency relationships with marketing vendors and OTAs, including performance reviews and commercial negotiations
• Build marketing analytics, performance reporting and attribution using GA4, Google Tag Manager, Looker Studio and Power BI
• Identify and test new marketing technology and AI tools, and foster collaboration across functions and properties
• Set standards and playbooks for paid media and e-commerce across brands and destinations

Required profile

• Minimum 8-10 years of digital marketing and e-commerce experience, with at least 2-4 years leading a team
• Proven track record of growing revenue through paid media and e-commerce
• Strong data skills, able to explain what drove results and what to do next
• Effective communicator who works well with senior leaders, internal stakeholders and agency partners
• Experience in hotel or travel e-commerce across Asia Pacific markets is preferred

Required skills

• Google Analytics, Search Ads 360 and Google Ads
• Metasearch and Google Hotel Ads, Meta Ads Manager
• Looker Studio