Assistant Manager, Creative Development & Marketing Communications

About the role

Frasers Hospitality, part of the multinational Frasers Property Group, owns and operates serviced apartments and hotels in more than 70 cities across 20 countries. The Assistant Manager, Creative Development & Marketing Communications supports the Southeast Asia & Australia portfolio in developing and running integrated offline and online marketing communications, creative campaigns, content strategy and brand initiatives. The role is split roughly 40% marketing communications and 60% creative development, working with regional and property marketing teams, agencies, media partners and vendors.

Key responsibilities

• Support regional and property marketing plans and drive awareness, engagement and revenue-generating campaigns across hotels and serviced residences.
• Plan and run integrated campaigns across digital, social media, public relations, partnerships and promotions, and coordinate their delivery.
• Manage media relations, PR, influencer collaborations and partnerships, and liaise with agencies, vendors and media partners.
• Manage campaign timelines, marketing calendars and project deliverables across multiple properties.
• Ensure all communications follow brand guidelines and support brand audits.
• Develop creative concepts and design solutions for campaigns under the guidance of the Marketing Lead.
• Design marketing collateral such as digital ads, social creatives, EDMs, website banners, brochures, posters, event materials and signage, and build design templates and toolkits.
• Coordinate with photographers, videographers, agencies and printers, and give creative direction during shoots and video productions.
• Review and test creative assets across platforms and devices, manage revisions and ensure production-ready output.

Required profile

• Bachelor's degree in marketing, mass communications, graphic design, visual communications, multimedia design or a related field.
• Minimum 4 years of experience in marketing communications, creative design, branding or hospitality marketing.
• Experience in integrated brand campaigns; experience planning and managing photography and videography productions preferred.
• Experience in hospitality, travel, lifestyle or related industries preferred.

Required skills

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong copywriting, content development and storytelling skills.
• Project management, organisation and stakeholder management; ability to handle multiple projects in a fast pace.