Assistant PR Manager – Emerging Markets

About the role

We are looking for an Assistant PR Manager (Emerging Markets) to support Treasury Wine Estates’ portfolio of wine brands across Asia (excluding Greater China), the Middle East and Africa. The role will help develop and execute PR strategies that raise brand visibility, drive consumer engagement and support integrated marketing campaigns.

Key responsibilities

• Assist in creating annual PR and communications plans, identifying storytelling opportunities and seasonal moments.
• Develop press releases, media alerts and pitches aligned with brand messaging.
• Localise global content for regional markets to optimise consumer reach.
• Support media relations, influencer collaborations and event planning, including media events and product launches.
• Track campaign budgets, manage PR expenses and produce coverage reports.
• Maintain and update media and KOL/influencer contact databases.

Required profile

• Strong written and verbal communication skills in English.
• Experience in public relations or communications, preferably within consumer brands.
• Ability to work cross‑functionally with Brand and Customer Marketing teams.
• Detail‑oriented with good organisational and project‑management abilities.

Required skills

• Press release and media pitch writing.
• Content localisation for diverse markets.
• Budget tracking and reporting.
• Database management of media and influencer contacts.