Associate Director / Director of Brand and Marketing

About the role

Kendo Holdings, a beauty brand developer and wholesaler owned by LVMH, is looking for an Associate Director / Director of Brand and Marketing in Singapore. The role develops regional brand and marketing strategies that deliver retail and wholesale targets for all Kendo brands, leads a team of brand marketers, and covers day-to-day business management including merchandising and retail operations. It also involves building partnerships with Sephora, Kendo International and cross-functional teams.

Key responsibilities

• Partner with the Sr. Director to set and achieve the regional retail and wholesale budget across stores and digital channels
• Understand regional nuances and develop country-specific strategies aligned with the global brand strategy
• Deliver regional reporting on industry analysis, trends, competition, sales and rankings by brand and category
• Lead joint business planning with retailers, marketing presentations and negotiations to secure marketing support
• Work with the planning team and Sephora on product forecasts, inventory and obsolescence
• Ensure the brand message reaches consumers through education and BAs
• Create marketing activations, oversee PR and advertising agencies, and manage the marketing budget to deliver ROI
• Protect the brand image through visual merchandising guidelines, store space and fixtures, and plan new store openings
• Build a high-calibre team, run brand activation plans (media, social, digital visual merchandising, in-store animation, CRM, sampling) and partner with the GM on core values and culture

Required profile

• 8 to 10 years' experience in a commercial or marketing role; beauty industry a plus
• University degree; business school or equivalent a plus
• Natural leader who collaborates cross-functionally and can work in a fast-paced environment
• Ability to travel 40% of the time as required

Required skills

• Strategic thinking and brand building
• Business acumen and analytical skills
• Inventory management
• Ability to present ideas to senior management