Associate, Search Experience & Content Specialist

About the role

The Associate, Search Experience & Content Specialist will help Singtel improve the visibility and answerability of its digital properties by conducting SEO and AEO audits, implementing optimisation actions, and measuring impact.

Key responsibilities

• Perform SEO & AEO audits using specialised tools to assess site health, crawlability, metadata, structured data and answer‑engine readiness.
• Collaborate with Marketing, eMarketing and Product teams to plan keywords, meta tags and answer‑focused content for new campaigns.
• Implement keywords, meta tags, structured data, FAQ content and other enhancements via the CMS interface, and optimise page headings and internal links.
• Work with the online squad to schedule technical improvements that support SEO/AEO friendliness.
• Build success metrics, track traffic, rankings and answer visibility, and create dashboards to identify further opportunities.

Required profile

• Degree in Business or Information Technology.
• At least 1 year of hands‑on SEO/AEO implementation or content optimisation.
• At least 2 years of web‑master or configuration support experience.
• Strong knowledge of SEO and AEO principles.

Required skills

• SEO
• AEO
• Adobe Experience Manager (AEM)
• Content Management System (CMS)