AVP, Martech Orchestration Product Owner (Enterprise Performance Marketing)

About the role

Group Marketing & Communications at DBS builds, protects and enhances the DBS brand across the group, focusing on digital communications, marketing and research. This AVP-level Product Owner role leads the strategy, delivery and continuous improvement of enterprise MarTech orchestration platforms, working with Marketing, Technology, Data and country teams to enable personalised customer engagement, strengthen marketing performance and improve operational efficiency.

Key responsibilities

• Define and manage the product vision, roadmap, priorities and success measures for MarTech orchestration platforms.
• Work with business stakeholders to turn their needs into user stories, acceptance criteria and delivery plans.
• Lead Agile teams through solution design, development, testing, deployment and post-implementation review.
• Drive platform integration, user adoption, governance and continuous improvement of campaign processes.
• Collaborate with Marketing, Technology, Data, Analytics, business units and country teams to align priorities and manage dependencies.
• Apply data, experimentation, automation and AI to improve personalisation, customer journeys and marketing productivity.
• Monitor platform performance, delivery risks, stakeholder outcomes and business value delivered.

Required profile

• Bachelor's degree in marketing, Business, Information Technology, Engineering or a related discipline.
• Relevant experience in MarTech, campaign orchestration, product ownership or marketing platform delivery.
• Proven ability to lead cross-functional Agile teams and manage complex technology initiatives.
• Strong stakeholder management, communication, prioritisation and problem-solving skills.

Required skills

• Sound understanding of customer journeys, data integration, personalisation, analytics and campaign operations.
• Experience with MarTech tools such as Unica, Tealium and Google Analytics is an advantage.
• Experience with MarTech platforms, cloud integrations, APIs and AI-enabled marketing solutions is an advantage.