AVP/Senior Associate Assistant Product Manager, Smart Buddy

About the role

DBS Consumer Banking Group is hiring an AVP/Senior Associate Assistant Product Manager for its Smart Buddy programme, reporting to the Smart Buddy Product Manager. The role drives day-to-day execution, operational excellence and delivery outcomes, ensuring a seamless rollout, operational stability and effective coordination across stakeholders, systems and partners.

Key responsibilities

• Improve customer adoption, activation and ongoing usage of Smart Buddy, identify engagement levers across students, parents and schools, and monitor adoption funnels to reduce drop-offs
• Support nationwide rollout with a focus on onboarding experience, and run marketing and engagement campaigns, tracking performance and optimising them with data
• Coordinate internally (product, tech, ops, marketing) and externally (schools, government, vendors), and prepare materials for stakeholder reporting and governance forums
• Map and improve end-to-end customer journeys, investigate complaints and feedback, and drive continuous improvements
• Analyse customer behaviour and engagement metrics, design and support experiments such as A/B testing and pilots, and support the use of data and AI/ML to personalise interactions
• Support customer-facing operations by monitoring fulfilment, service quality and engagement KPIs, and coordinate system enhancements, testing and rollout, including UAT, regression testing and issue tracking

Required profile

• Degree in Business, Finance, Engineering or a relevant field
• Strong execution mindset, attention to detail and ability to manage multiple workstreams
• Excellent coordination and stakeholder management skills
• Comfortable in a fast-paced, operationally intensive environment
• Self-driven, organised and able to follow through end-to-end execution

Required skills

• Proficiency in Excel and MS Office tools
• Strong analytical and problem-solving ability