Category Growth Senior Specialist

About the role

Castlery is looking for a Category Growth Senior Specialist to join its Marketing team. The role owns the commercial performance of an assigned category: setting and delivering revenue targets, leading go-to-market for new and existing products, and driving category growth across ecommerce and marketing channels. It requires close partnership with stakeholders across the company so the product assortment can scale sustainably.

Key responsibilities

• Manage the annual Category P&L and drive category profitability.
• Support the category's 3-year strategy and roadmap, including target setting, growth levers and assortment direction.
• Lead go-to-market planning for seasonal launches and key product introductions (positioning, pricing input, launch timing and channel plans).
• Own the ecommerce funnel: drive traffic, conversion and AOV through product page optimisation, onsite merchandising, search and navigation.
• Plan and run category campaigns and promotions with the Marketing team, briefing paid media, CRM/email, content and social teams, and track performance against KPIs.
• Work with Demand Planning on monthly forecasts and Open-To-Buy, reviewing sales and inventory health.
• Run quarterly forecast and performance reviews with business stakeholders.
• Consolidate customer, market and competitor insights each quarter and share them with Product teams.

Required profile

• 3-5 years of experience in ecommerce, product marketing or category growth roles within a leading retail or ecommerce company.
• Proven track record of developing go-to-market and category strategies that drive growth.
• Hands-on experience driving ecommerce growth through site merchandising, conversion optimisation and digital campaigns.
• Strong commercial acumen, with experience managing revenue targets, P&L performance, forecasts and inventory data.
• Excellent communication and stakeholder management skills, able to align cross-functional teams.