Community Activation Executive – Singapore

About the role

Supermom connects millions of mothers across Southeast Asia with brands and resources that matter in their parenting journey. As a Community Activation Executive, you will work directly with our Key Opinion Mothers (KOMs) to bring brand campaigns to life through authentic user‑generated content and community events.

Key responsibilities

• Develop and execute UGC campaigns with KOMs, ensuring alignment with client goals and community voice.
• Manage the full campaign lifecycle from brief to post‑campaign reporting and recommendations.
• Serve as the day‑to‑day point of contact for assigned brand partners, internal teams and external clients.
• Lead client check‑ins, present progress updates and proactively suggest optimisations.
• Plan and coordinate community events where KOMs and mothers connect, share experiences and create impact.
• Track and analyse campaign performance using data‑driven insights to improve engagement and demonstrate ROI.
• Stay ahead of social media trends, platform shifts and AI‑driven content tools to keep activations fresh.

Required profile

• 1‑3 years of experience in community activation, digital marketing or social media management (agency experience a plus).
• Fresh graduates with strong internship portfolios or personal content projects are welcome.
• Comfortable managing content creators and curating user‑generated content.
• Natural communicator who builds trust with clients and community members.
• Analytically curious, turning engagement data into clear, actionable steps.
• Genuinely interested in social media trends, content formats and AI‑powered creation tools.
• Organised, calm under pressure and able to run multiple campaigns in parallel.
• Proficient in English; an additional Southeast Asian language is a strong plus.

Required skills