Customer Marketing Manager (On-Trade)

About the role

Moët Hennessy, part of the LVMH Group, is hiring a Customer Marketing Manager (On-Trade) to report to the Head of Customer Marketing. The role translates brand strategy into commercial results across On-Trade channels, leading the execution and performance analysis of customer marketing activities, supporting channel development and growing in line with the Sales and Brand teams.

Key responsibilities

• Align brand, trade and commercial objectives, contribute to annual brand and channel planning and quarterly engagement meetings, and manage A&P budgets throughout the year.
• Turn brand goals into actionable plans, lead trade programs, coordinate with external agencies and ensure compliance and responsible-marketing standards.
• Oversee trade A&P investment by brand and activity per channel, track performance through KPIs, and build monitoring and evaluation reports and ROI frameworks.
• Develop standardized POSM, playbooks and visibility tools, and refresh assets with internal teams.
• Support the sales team with playbooks, pricing guidance and trade presenters, onboard sales teams, key accounts and agencies, and run competitor reviews.
• Build trade promotion calendars, analyse channel performance to support forecasting, and co-create joint business plans with key account managers and venue partners.
• Evaluate activations and campaigns monthly, coach team members and share best practices across brands and markets.
• Act as the link between commercial and brand functions (Brand, Sales, Finance, Supply Chain, Purchasing) and report to senior management on channel and activation performance.

Required profile

• 5+ years of experience in customer marketing, trade marketing or channel development.
• Expertise in innovation management, category management, planogramming and channel strategy.
• Experience managing brand/product P&L and A&P budgets.
• Proven ability to brief and manage external agencies and partners, holding them accountable for quality and ROI.
• Flexible to work outside regular hours when required.

Required skills

• Strong financial acumen and planning and organizational skills in a fast-moving, multi-channel environment.
• Excellent communication and influencing skills with internal and external stakeholders, including key accounts.