Digital Content Manager

About the role

The Digital Content Manager will own and drive the content strategy across our digital channels, primarily the website and email direct marketing (EDM) campaigns. This role sits at the intersection of product, marketing, UX and growth, crafting user‑centric storytelling that fuels engagement and conversion.

Key responsibilities

• Define and execute the content strategy for the website and EDMs, aligning with business goals, brand guidelines and conversion targets.
• Translate product features and marketing messages into compelling customer stories and persuasive sales narratives.
• Create, edit and continuously optimise website pages, landing pages, product pages, campaign pages, EDMs and WhatsApp marketing content.
• Collaborate with UX designers to ensure content is easy to read, scannable and user‑friendly.
• Work with SEO stakeholders to make content SEO‑friendly and structured for search engines and AI discovery.
• Partner with channel owners to set content goals, target audiences and success metrics, and track performance data.
• Lead structured content workflows, including drafting, review coordination and final publishing.

Required profile

• 4–7 years of experience in digital content, copywriting or content strategy.
• Strong storytelling and persuasive copywriting skills with a conversion‑focused mindset.
• Proven experience writing for websites, EDMs and messaging channels.
• Solid understanding of UX writing principles and SEO best practices.
• Ability to balance brand tone, user needs and commercial outcomes.

Required skills

• Content Management System (CMS) usage
• Email Direct Marketing (EDM) tools
• Analytics platforms for performance tracking
• A/B testing and Conversion Rate Optimization (CRO) techniques
• Search Engine Optimization (SEO) best practices
• Basic visual asset creation (e.g., banners, EDM visuals)