Digital & eCommerce Specialist (D2C), CoA APAC

About the role

HARMAN Lifestyle is looking for a Digital and eCommerce Specialist to join its integrated regional team and help build and grow Asia Pacific's digital ecosystem. The role drives D2C strategies for JBL and Harman Kardon across APAC, reporting to the Senior Manager, Digital & E-Commerce, and works with in-country digital and eCommerce leads. It suits leadership-level candidates with a shared reporting line.

Key responsibilities

• Develop and run end-to-end D2C strategies to drive online sales, customer acquisition and brand presence, including CRM, marketing automation and loyalty programs
• Personalise the customer journey, define upsell opportunities and run tactical campaigns to increase customer lifetime value
• Identify B2B opportunities and maximise the performance of the .com site with a data-driven approach
• Lead APAC's Gift with Purchase promotional strategy, exclusive merchandise strategy and e-commerce calendar, working with distributors and in-country teams
• Optimise D2C platforms (website, mobile) with UX/UI tools, run A/B tests and use data to improve conversion
• Manage digital media plans across paid and non-paid channels (Facebook, Instagram, TikTok, Google, email), SEO and agency relationships to deliver ROAS
• Analyse D2C data, sales performance, traffic and customer behaviour, monitor competitors and generate reports and forecasts
• Collaborate with marketing, design and customer service teams for a seamless online experience

Required profile

• Bachelor's degree in Digital Marketing, eCommerce or a related field
• At least 2 years of experience driving D2C growth
• Commercially driven, self-starter with analytical mindset and ability to work independently and in a team
• Willingness to travel; offers are subject to background reference checks

Required skills

• eCommerce platforms such as Shopify, Magento, WooCommerce or Salesforce Commerce Cloud
• Proficiency in analytics platforms, performance marketing and non-paid digital strategies
• UX/UI experience is a plus; consumer electronics or general retail experience is a plus

What we offer

• Hybrid work, with most office-based roles onsite three days a week
• Employee discounts on HARMAN products (JBL, HARMAN Kardon, AKG)
• Training through HARMAN University and an employee recognition programme