Digital Marketing Executive

About the role

We are seeking a Digital Marketing Executive to plan, execute and optimise multi‑channel campaigns that increase brand awareness, generate qualified leads and drive business growth.

Key responsibilities

• Design, launch and optimise digital advertising campaigns across Google, Meta, LinkedIn and TikTok platforms.
• Manage SEO, SEM, email and content marketing initiatives to improve visibility and conversion.
• Monitor performance metrics, analyse data and produce regular reports using analytics tools.
• Collaborate with marketing, sales, creative and product teams to develop data‑driven strategies.
• Conduct market research and customer behaviour analysis to identify growth opportunities.
• Maintain digital assets, ensure brand consistency and enhance the organisation’s online presence.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications or a related field.
• Proven experience in digital marketing, online advertising or performance‑marketing roles.
• Experience in e‑commerce, SaaS, technology or other digital‑first environments is a plus.
• Professional certifications such as Google Ads, Google Analytics, Meta Digital Marketing or HubSpot are advantageous.
• Proactive, results‑driven mindset with a passion for emerging digital trends.

Required skills

• Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads
• SEO, SEM
• Email Marketing, Content Marketing
• Google Analytics, Google Tag Manager, Google Search Console
• Meta Business Suite, Looker Studio
• CRM systems, Marketing Automation platforms
• CMS (WordPress), basic HTML/CSS
• A/B testing, audience targeting, conversion optimisation