Digital Marketing Lead

About the role

Hire Digital is looking for a Digital Marketing Lead to drive multi‑channel campaigns for senior banking, fintech and financial‑services audiences across APAC, the Middle East, Africa, Europe and beyond. The role will combine strategic planning with hands‑on execution to grow demand, nurture leads and amplify thought‑leadership content.

Key responsibilities

• Design and execute digital campaigns across email, LinkedIn, paid media, SEO/SEM, webinars, awards and conferences.
• Support demand‑generation, audience‑growth and lead‑nurturing initiatives targeting decision‑makers in banking and fintech.
• Manage CRM and marketing‑automation workflows (Pardot or similar), including segmentation, EDM campaigns and performance tracking.
• Collaborate with commercial, editorial, research and events teams to promote conferences, awards, subscriptions and thought‑leadership assets.
• Assist with content marketing production – reports, whitepapers, newsletters, landing pages and campaign assets.
• Monitor campaign KPIs, produce performance reports and recommend optimisation actions.
• Coordinate LinkedIn paid campaigns, lead‑generation efforts and digital audience‑engagement strategies.
• Align execution timelines across regional stakeholders and ensure seamless delivery.

Required profile

• Proven experience in B2B digital marketing, content marketing or demand‑generation roles.
• Background in financial media, fintech, banking, SaaS, enterprise technology or professional services is highly preferred.
• Demonstrated ability to work independently within remote, globally distributed teams.

Required skills

• Pardot, HubSpot, Marketo or similar marketing‑automation platforms.
• LinkedIn Campaign Manager.
• Google Analytics.
• SEO/SEM tools and digital reporting platforms.