Director, Marketing Analytics

About the role

Klook, a pan-regional experiences platform in Asia Pacific, is looking for a senior marketing analytics leader to connect business goals, growth marketing performance and data-driven decision making. This is a newly created position within the Marketing organization. You will start as a hands-on individual contributor building marketing measurement, experimentation and planning from the ground up, and later help shape the operating model and team structure as a thought partner to senior marketing and business leaders.

Key responsibilities

• Establish core frameworks, tools and ways of working for data-driven marketing decisions.
• Own the global marketing measurement framework, including funnel definitions, KPI hierarchy and performance scorecards across channels, markets and products.
• Partner with Marketing leadership on annual and quarterly planning, turning business priorities into data-backed investment and channel strategies.
• Build and maintain demand forecasts and investment models (by market, channel and campaign) to guide budget allocation, pacing and expected ROI.
• Design and lead the experimentation agenda (A/B tests, holdouts, incrementality tests) across acquisition, engagement and CRM.
• Work with Data Analytics to shape marketing data foundations such as the marketing data mart, customer cohorts and attribution pipelines.
• Develop and iterate analytics products and dashboards (performance dashboards, cohort and funnel views, LTV/CAC reports) for central and regional teams.
• Refine attribution approaches (multi-touch attribution, media mix modeling, geo experiments) to optimize channel mix and marginal ROI.
• Deliver narrative-led performance readouts to senior stakeholders and promote a test-and-learn culture through playbooks, guidelines and training.
• Define the roadmap for the Marketing Analytics & Strategy team, including hiring needs and focus areas.

Required profile

• 12+ years of experience, with 6-8 years in marketing analytics, growth strategy, marketing science, performance marketing or related fields, ideally in high-growth consumer tech, e-commerce or digital businesses.
• Proven track record as a senior individual contributor or player-coach building analytics or marketing science capabilities.
• Strong understanding of digital marketing funnels, acquisition and retention economics, and metrics such as CAC, LTV, GMV and ROI.
• Ability to work autonomously, structure ambiguous problems and build scalable analytical frameworks with limited initial resourcing.
• Fluent in English; additional Asian languages are an advantage.

Required skills

• Advanced analytical skills, including SQL (e.g. BigQuery) and large datasets.
• Experience with BI and visualization tools such as Tableau or Looker.
• Hands-on experience with A/B testing, incrementality and holdout experiments, and familiarity with attribution and/or media mix modeling.