Freelance Senior Consumer Brand Designer

About the role

We are seeking a Freelance Senior Consumer Brand Designer to elevate a premium women’s wellness and nutrition brand. You will translate the brand’s personality into compelling visual content for social and digital platforms, helping to educate, inspire, and build trust with consumers.

Key responsibilities

• Develop premium visual assets for social media and digital channels.
• Create educational, lifestyle‑focused content and Instagram campaign templates.
• Turn complex health and nutrition topics into consumer‑friendly visuals.
• Produce product storytelling assets and campaign materials.
• Support short‑form video concepts and adapt creative ideas.
• Maintain visual consistency across all brand communications.
• Leverage AI tools to enhance creative exploration and production efficiency.

Required profile

• Minimum 5 years of experience in consumer brand design, graphic design, or visual communication.
• Strong portfolio featuring wellness, beauty, skincare, nutrition, FMCG, or lifestyle brands.
• Deep understanding of branding, typography, layout, and visual storytelling.
• Proven ability to create digital campaigns and social media content.
• Comfortable integrating AI tools into the creative workflow.

Required skills

• Adobe Creative Suite
• Figma
• Canva
• AI‑powered design tools