Growth & Platform Management Specialist

About the role

The Growth and Platform Management Specialist at Lianhe Zaobao is a hybrid role reporting to the Editor/Associate Editor, combining editorial judgment with data-driven insights to turn casual readers into an engaged, loyal community. It covers platform curation, content distribution and loyalty-building tactics across newsletters and push notifications.

Key responsibilities

• Daily digital operations: manage homepage curation (story queues and tickers) and quality control of all digital content
• Schedule and deploy targeted push notifications and produce daily newsletters to drive direct traffic
• Run recirculation strategies such as related article modules and personalized recommendations to increase time spent on site
• Turn audience insights and data reports into strategies for new content formats and channels
• Apply SEO best practices, keyword management and emerging channels such as Generative Engine Optimization (GEO)
• Support initiatives like the Subscription team, ZB Club or ZB Rewards through optimized digital touchpoints
• Work with the Product Manager to champion new product features and pilot AI tools in daily workflows
• Monitor industry trends and advise the newsroom on high-engagement content packaging

Required profile

• 3-5 years in a digital content, audience development or newsroom producer role within a media organization
• Bilingual in English and Chinese (written and spoken), as the role supports Chinese publications
• Exceptional editorial judgment, copywriting skills and a strong eye for visual curation
• Ability to interpret data dashboards and collaborate across editorial and technical teams under pressure

Required skills

• Deep understanding of CMS and publishing tools
• Digital content strategy, including SEO and loyalty programs
• Analytical mindset for interpreting data dashboards