Head of SEO & Content
Wk Consults Pte Ltd · Singapour
Job description
About the role
We are seeking a strategic architect to lead our SEO and content functions. As Head of SEO & Content, you will design and own the playbook that unifies search, editorial, design, and technical teams, driving scalable organic growth and measurable revenue outcomes.
Key responsibilities
- Build, scale, and maintain a comprehensive SEO and content strategy, including SOPs, templates, and standards.
- Design site architecture, topic clusters, and internal linking roadmaps to maximize visibility and user experience.
- Eliminate silos by aligning SEO, editorial, design, and development around a single growth strategy.
- Mentor and develop the SEO and content teams, establishing clear roles and collaborative workflows.
- Partner with leadership to set OKRs, track performance, and remove blockers.
- Define success metrics, drive traffic, rankings, and high‑quality lead conversions.
- Implement systemized quality control and transform data into actionable insights for content refreshes and technical fixes.
Required profile
- Bachelor’s degree in Mass Communications, Marketing, Journalism or a related field.
- 5+ years of strategic SEO and content marketing experience with proven traffic and conversion growth.
- Minimum 3 years of experience managing and scaling high‑performing organic growth teams.
- Strong cross‑functional collaboration with technical, design, and product teams.
- Data‑driven mindset with a focus on measurable outcomes.
Required skills
- Advanced proficiency with enterprise SEO tools such as Ahrefs, Semrush, Screaming Frog.
- Expert use of Google Analytics and Google Search Console.
- Experience with modern Content Management Systems (CMS).
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Published 9 hours ago
Expires 1 month from now
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Wk Consults Pte Ltd
Singapour
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