International Visual Designer

About the role

Bilibili, a leading video community and digital ecosystem in China, is expanding globally and is looking for an International Visual Designer. The role leads visual design for overseas products, tailoring visuals to the aesthetic preferences and cultural contexts of users in Southeast Asia, the Middle East, Latin America and other markets.

Key responsibilities

• Lead visual design projects for overseas products, including brand visuals, campaign and event pages, and marketing materials.
• Develop localized visual solutions for users across Southeast Asia, the Middle East, Latin America and other global markets.
• Take part in visual identity upgrades and localization explorations to build a globally appealing visual language and design system.
• Explore the use of AI in visual design workflows, using AI tools for creative ideation, style exploration and efficiency gains.
• Contribute to design guidelines, visual asset systems and design workflows to improve team productivity and collaboration.

Required profile

• 1.5+ years of experience in visual design within the internet or digital product industry; experience with international products or overseas markets preferred.
• Strong visual design skills with a mature aesthetic sense in branding, campaign design and visual storytelling.
• Awareness of global design trends and international visual culture, especially in Southeast Asia, the Middle East and Latin America.
• Basic UX/UI understanding, able to balance visual expression with user experience.
• Passion for AIGC and design innovation, with hands-on awareness of AI-assisted design workflows.
• Portfolio attached with the resume.

Nice to have

• Experience in anime, content communities, live streaming or entertainment.
• Experience in brand upgrades, design systems or visual asset management.
• Motion design skills.
• Chinese and English as working languages.