Key Account Manager – Wholesale FMCG (Singapore)

About the role

We are seeking an experienced Wholesale Key Account Manager to lead commercial growth and strengthen strategic partnerships for a premium FMCG portfolio in Singapore. The role focuses on building long‑term relationships with wholesale customers, driving sales targets and expanding product presence across the market.

Key responsibilities

• Develop and execute strategic account plans to meet sales targets and grow assigned wholesale accounts.
• Build, manage and deepen relationships with key wholesale partners.
• Identify growth opportunities through new product listings, promotions and upselling.
• Lead Joint Business Planning sessions with customers.
• Manage monthly demand forecasting and ensure forecast accuracy.
• Collaborate with internal Sales, Marketing, Supply Chain, Logistics and Finance teams to deliver excellent service.
• Negotiate commercial agreements, pricing and trading terms while maintaining strong relationships.
• Oversee accrual planning and accurate claims processing.
• Monitor market trends, competitor activity and customer insights to uncover new opportunities.
• Prepare regular sales reports, business reviews and performance forecasts.
• Represent the company at customer meetings, trade events and industry functions.
• Ensure compliance with internal policies and commercial processes.

Required profile

• Bachelor’s degree in Business, Marketing or a related field.
• Minimum 4 years of experience in Key Account Management, Business Development or Wholesale Sales within FMCG or related B2B environments.
• Strong commercial acumen and proven ability to manage key customer relationships.
• Excellent negotiation, communication and stakeholder management skills.
• Analytical mindset with the ability to interpret sales data and develop strategic plans.
• Self‑driven, proactive and able to work independently as well as collaboratively.
• Team‑management experience is an advantage.

Required skills

What we offer

• Highly competitive remuneration package.
• Comprehensive employee benefits.
• Opportunities for long‑term career growth within an international organization.
• Collaborative culture focused on employee wellbeing.