Lead Communications & Marketing Manager

About the role

GovTech is the lead agency behind Singapore's Smart Nation initiatives and public sector digital transformation. This role leads communications and marketing for Digital Academy, shaping how it reaches, engages and influences GovTech officers, managers and Practice Leads. It is not a traditional corporate communications role: the person must understand audiences, use data to drive decisions and turn complex capability-development concepts into compelling messages and campaigns that change behaviour. The role works closely with Product, Design, Partnerships and leadership.

Key responsibilities

• Own Digital Academy's messaging, positioning, campaigns and communications roadmap
• Segment officers, managers and Practice Leads and tailor messages to their needs and motivations
• Design campaigns that encourage discovery, use and benefit from Digital Academy's products and services
• Create clear, engaging content across digital channels, campaigns and events
• Measure reach, engagement, conversion and behaviour change, and experiment and optimise based on evidence
• Use AI tools to accelerate content creation, personalise communications and improve campaign effectiveness
• Partner with Product and Design so communications and user journeys work together
• Work across Digital Academy and GovTech to align messaging and strengthen engagement

Required profile

• 8+ years of experience in communications, marketing, growth marketing or related roles, including leading campaigns or communications strategy
• Proven track record of measurable audience engagement, product adoption or behaviour change
• Strong storytelling and writing, able to simplify complex ideas for different audiences
• Experience with digital marketing, audience segmentation, campaign experimentation and analytics
• Comfortable using AI tools, automation and modern marketing platforms
• Strong stakeholder management, creative judgement and ability to influence without authority
• Independent and resourceful, willing to build new approaches
• Product marketing, internal communications, learning platforms or organisational change experience is a plus

What we offer

• A total rewards approach with leave benefits and employee wellness programs
• Flexible work arrangements (subject to the job role)