Marketing Campaign Associate / Senior Associate

About the role

ShopBack Group, Asia-Pacific's leading shopping and rewards platform, is looking for a Marketing Campaign Associate or Senior Associate to join its Marketing team. You will own end-to-end marketing campaigns for ShopBack and its brand and merchant partners, leading them from planning and strategy through execution and post-campaign analysis, working cross-functionally.

Key responsibilities

• Plan, run and analyse campaigns for ShopBack, brands and merchants, from start to finish
• Manage partner campaigns, including product launches and other integrated brand initiatives
• Work with design and operations to optimise in-store point-of-sale materials and processes
• Coordinate with Business Development, local and regional operations, product, graphic design, CRM and other teams
• Identify campaign issues early and resolve them with the right stakeholders
• Use campaign data to evaluate performance, find insights and recommend improvements
• Support campaign messaging and give copywriting suggestions
• Use AI tools to research, analyse and solve campaign challenges

Required profile

• 2-5 years of experience in marketing campaign planning and execution
• Experience managing campaigns from planning through launch and post-campaign analysis
• Experience in offline marketing, such as POSM
• High level of ownership, initiative, independence and sound judgement
• Strong stakeholder management and collaboration skills
• Hands-on execution style, strong communication skills and ability to suggest copywriting improvements
• Nice to have: e-commerce, online travel or technology experience; familiarity with CRM campaigns and lifecycle marketing

Required skills

• Fluency with AI tools, including writing effective prompts and using AI for analysis and problem-solving
• Offline marketing (POSM)

What we offer

• Career growth opportunities
• Competitive compensation based on performance
• A candid, open and collaborative culture