Marketing Executive – MVNO

About the role

The Marketing Executive will lead GA‑driven marketing initiatives for CMLink, aiming to boost brand awareness, acquire new customers, and increase footfall at CMLink Service Centres. You will work closely with media agencies, creative partners, sales teams, and channel partners to deliver integrated campaigns across both online and offline touchpoints.

Key responsibilities

• Develop and execute go‑to‑market strategies to drive acquisition and brand visibility.
• Collaborate with media and creative agencies on content creation and omni‑channel campaign execution.
• Provide marketing support for sales requests, including POSM material development and deployment.
• Manage visual merchandising requests for channel partners to ensure brand consistency in‑store.
• Coordinate with internal stakeholders and HQ to maximise initiative effectiveness.
• Monitor market trends, deliver insights, and recommend proactive actions.
• Analyse performance data, produce reports, and present recommendations.
• Manage Chinese KOL relationships to expand brand exposure.
• Engage communities on platforms such as Facebook, WeChat, and Xiaohongshu.

Required profile

• Degree in Marketing, Business, Communication or a related field.
• 2–3 years of relevant marketing or communications experience, preferably in telecommunications.
• Ability to work independently, multitask under pressure, and meet tight deadlines.
• Strong stakeholder management and collaboration skills.
• Creative thinker with a knack for innovative engagement activities.
• Analytical mindset capable of turning data into actionable insights.
• Excellent attention to detail and organisational abilities.
• Fluent in spoken and written English and Chinese.

Required skills