Marketing Generalist

About the role

We are a fast‑growing brand seeking a versatile Marketing Generalist to drive our social media, email, and CRM initiatives. You will create engaging carousel posts, manage automation flows, and help shape overall campaign strategy while working autonomously across multiple channels.

Key responsibilities

• Design and publish Instagram, Facebook, and TikTok carousel posts (2 per week) and maintain a monthly content calendar.
• Write copy in English and Mandarin for product captions, blogs, and ads.
• Plan, create, and schedule email campaigns; build and optimise WhatsApp Business automation sequences.
• Maintain and segment the CRM database, track performance metrics and report insights.
• Ideate, pitch and launch paid and organic campaigns across digital and offline channels.
• Produce marketing collateral such as brochures, landing pages, and promotional ads.
• Write and edit SEO‑optimised blog articles and verify AI‑generated content for accuracy.
• Monitor social trends, platform algorithm updates and competitor activity to inform strategy.

Required profile

• Strong written English.
• 1–3 years of hands‑on experience in content creation, digital marketing or a related field.

Required skills

• Proficiency with Canva and at least one Adobe Creative Cloud product.
• Experience using email marketing platforms.
• Familiarity with WhatsApp Business API or automation tools.
• Knowledge of Meta Ads Manager or Google Ads (preferred).
• Experience managing a CRM platform (preferred).
• Basic short‑form video editing skills.
• Understanding of SEO basics for blog and landing‑page content.