Marketing Lead – Content & Digital

About the role

We are seeking a Marketing Lead (Content & Digital) to own our marketing calendar, drive content direction, and optimise digital campaign performance. This role goes beyond simple coordination – you will shape ideas that capture audience attention and translate trends into effective campaigns across social platforms and email channels.

Key responsibilities

• Develop and manage monthly and quarterly marketing and content calendars.
• Plan campaigns around product launches, promotions, seasonal events, and business priorities.
• Create campaign themes, content angles, and communication approaches for diverse target audiences.
• Monitor and analyse performance of Reels, videos, social posts, EDMs and other digital assets.
• Track metrics such as reach, engagement, views, watch time, clicks and conversions.
• Identify under‑performing campaigns, diagnose causes and recommend actionable improvements.
• Spot successful content, recommend optimisation, repetition or scaling.
• Research competitors, audience behaviour and market trends to uncover new opportunities.
• Continuously test new content formats and stay updated on viral trends relevant to the brand.
• Develop creative concepts, hooks and briefs for Reels, videos and social posts.
• Review content before publishing to ensure alignment with objectives and brand direction.
• Coordinate internal teams, designers and creators to meet timelines and deliverables.
• Plan and execute EDM campaigns aligned with marketing and business goals.

Required profile

• Diploma or degree in Marketing, Digital Marketing, Mass Communication, Business or a related field.
• 2–3 years of relevant experience, preferably in digital, social media or content marketing.
• Strong understanding of Instagram Reels, TikTok, short‑form video and current social media trends.
• Proven experience planning and managing marketing and content calendars.
• Ability to provide creative direction to content creators, not just schedule coordination.
• Experience with EDM campaigns and digital marketing analytics.
• Comfortable analysing performance data and turning insights into actionable recommendations.

Required skills

• Instagram Reels
• TikTok
• EDM (email marketing) campaign management
• Digital marketing analytics