Marketing Strategist

About the role

The Marketing Strategist will lead the development and execution of brand‑building initiatives for our salon network. You will work closely with stylists and the operations team to translate customer insights into compelling digital campaigns that drive bookings and grow our market presence.

Key responsibilities

• Design and launch social‑media and digital marketing campaigns that position stylists as industry experts.
• Analyse customer data to identify trends, refine targeting, and optimise conversion rates.
• Collaborate with creative teams to produce engaging content across platforms.
• Monitor campaign performance, report ROI, and adjust strategies to meet sales targets.
• Oversee daily marketing operations and ensure alignment with overall business objectives.
• Lead, motivate, and develop a small marketing team to achieve high performance.

Required profile

• Proven experience in brand development and digital marketing, preferably in the beauty or retail sector.
• Strong understanding of customer needs and ability to translate insights into actionable plans.
• Excellent communication and consultation skills.
• Leadership experience with a track record of meeting sales and performance targets.

Required skills

• Social media management
• Digital campaign planning
• Data‑driven marketing analysis
• Team leadership and motivation

What we offer

• Competitive monthly salary ranging from SGD 10,000 to 12,000.
• Opportunity to shape the brand of a leading salon chain.
• Dynamic, creative work environment with growth potential.