Mini Sales Area Manager

About the role

Join BMW Group Asia as a Mini Sales Area Manager and lead the growth of the MINI brand across East Asia. You will be responsible for steering market performance, managing dealer relationships, and delivering measurable business impact in a fast‑moving regional environment.

Key responsibilities

• Lead MINI sales performance across assigned East Asia markets, owning wholesale, retail, profitability and cost targets.
• Steer dealer and market performance through business planning, KPI management, pricing discipline and customer‑focused execution.
• Drive sales programmes and commercial initiatives in close collaboration with finance, sales planning and market stakeholders.
• Lead product launches, retail campaigns and market activities with cross‑functional teams.
• Monitor compliance with BMW Group standards while acting as a strong business partner to dealers and internal teams.
• Identify opportunities to strengthen performance, profitability and customer satisfaction to support sustainable growth.

Required profile

• Degree in Business, Engineering, Marketing, Communications, Management or related discipline, or equivalent practical experience.
• Approximately 3–5 years of relevant experience in sales, marketing, digital or regional business steering roles.
• Strong planning, analytical and stakeholder‑management skills with the ability to collaborate across diverse regional stakeholders.
• Commercially driven, proactive and adaptable, thriving in a fast‑paced environment.
• Prior experience in the automotive industry is an advantage.

Required skills