Paid Media Manager

About the role

BIT is looking for a Paid Media Manager to design, execute and optimise performance‑driven acquisition campaigns across Google Ads, Meta, X (Twitter), TikTok and other platforms. The role will drive user acquisition, app installs and support new product launches in APAC and global markets.

Key responsibilities

• Plan, launch and optimise paid media campaigns to acquire users and generate app installs.
• Manage multi‑million‑dollar monthly ad budgets across channels to maximise ROI and minimise CPA.
• Develop go‑to‑market strategies for new product launches and market expansion.
• Conduct A/B testing on creatives, audiences, landing pages and bidding strategies.
• Set up and manage mobile measurement and attribution tools (AppsFlyer, GA4) to track full‑funnel performance.
• Collaborate with content, design and product teams to create high‑performing ad creatives and landing pages.
• Monitor, analyse and report on key metrics (CTR, CPA, ROAS, FTD, KYC completion) and provide optimisation recommendations.
• Stay updated on platform algorithm changes, industry trends and emerging paid media channels.

Required profile

• 3+ years of experience in paid media, performance marketing or digital acquisition.
• Proven ability to manage large ad budgets across multiple markets.
• Strong analytical mindset with data‑driven decision making.
• Excellent communication and cross‑functional collaboration skills.
• Experience in crypto, fintech or online brokerage is a plus.

Required skills

• Google Ads
• Meta Ads
• X Ads
• AppsFlyer
• GA4
• PowerBI