Paid Media / Performance Marketing Senior Executive

About the role

Write Edge is seeking a senior professional to lead its paid media and performance marketing initiatives. The role will drive lead generation, strengthen the brand’s digital presence, and turn marketing insights into measurable business results.

Key responsibilities

• Own end‑to‑end digital performance marketing across SEM, SMM and SEO on platforms such as Google, Facebook, Instagram, TikTok, LinkedIn and YouTube.
• Plan, execute and optimise campaigns – from ad creation and targeting to A/B testing and reporting.
• Manage digital budgets, identify cost‑optimisation opportunities and track ROI.
• Develop and implement social‑media strategies to boost engagement, brand awareness and customer retention.
• Coordinate online and offline events, workshops, webinars and open houses, handling logistics and promotional materials.
• Analyse campaign performance, website traffic and social metrics; generate actionable reports and present insights to management.

Required profile

• Hands‑on and strategic mindset, comfortable moving between execution and decision‑making.
• Proven experience in performance marketing, lead generation and digital campaign management.
• Strong analytical ability to interpret data and optimise spend.
• Excellent collaboration skills with content, design, operations and external partners.

Required skills

• SEM, SMM and SEO
• Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, YouTube Ads
• Keyword research
• A/B testing
• Campaign optimisation
• Budget allocation and cost optimisation
• Data analytics and reporting