Parent Liaison Executive

About the role

The Parent Liaison Executive will support the Group Brand and Marketing Director and the School Principal in promoting EtonHouse International School to families across Singapore. Working closely with internal teams, you will manage enquiries, organise school tours and nurture prospective parents through the admissions funnel.

Key responsibilities

• Capture and record all new enquiries (calls, emails, online leads, walk‑ins) in the CRM system.
• Contact prospects within one working day and confirm tour appointments.
• Conduct school tours, share learning stories, videos and introduce academic staff.
• Send post‑tour follow‑up emails and call families three days after the visit.
• Arrange follow‑up meetings (principals, assessments) within one week.
• Maintain accurate CRM data, update parent status and generate reports.
• Support families with student pass applications and liaise with agents.
• Train and mentor new members of the Parent Liaison team on best practices and technology use.

Required profile

• Strong communication and customer‑service orientation.
• Ability to work collaboratively with marketing, admissions and academic teams.
• Attention to detail and ability to manage multiple enquiries simultaneously.
• Proactive attitude towards continuous improvement of the tour process.

Required skills

• Proficiency in using a CRM system for data entry, sequencing and workflow management.