Product Manager - Sales Platform (CRM)

About the role

First Circle is a fast-growing, credit-centric neo-bank in Southeast Asia that has expanded into business banking, payments, e-invoicing, corporate credit cards and deposits. It is building its own end-to-end CRM sales platform, integrated with its underwriting and loan management systems, to improve sales effectiveness. The Product Manager owns the entire sales platform and acts as part product owner and part systems architect, working closely with engineers.

Key responsibilities

• Design accounts, contacts, opportunities and product sales funnels so multi-product, multi-division and multi-country selling works seamlessly
• Automate sales administration by removing manual tasks wherever possible
• Make routing, ownership and stage rules configurable by Sales Ops
• Shadow sales reps and team leaders and design for how they actually sell
• Write precise specifications, work with engineers daily and hold the bar on correctness through to production
• Handle local team structures, languages, currencies, data privacy rules (e.g. PH Data Privacy Act) and cross-border client coverage
• Own metrics such as adoption, data completeness, rep time on admin, funnel speed and gaps

Required profile

• 4+ years in product or systems roles owning sales systems or B2B workflows
• A track record of automating out manual processes
• Multi-country rollout and APAC experience is a strong plus
• Systems-level technical intelligence and an obsession with correctness

Required skills

• Technically fluent: SQL, APIs, data models
• Commercially literate: sales funnels, attribution, commission plans, forecasting
• Ability to design for failure, robustness and scale

What we offer

• Competitive pay against market rate, with no fixed budget
• MacBooks, health insurance, training budget and more
• Rapid growth opportunities and flexibility to work remotely with travel opportunities