Product Marketing Specialist - Smart Buildings

About the role

Reporting to the Product Marketing Manager, the Product Marketing Specialist drives the growth and market success of ABB's Smart Buildings portfolio (DIN Rail related products). You will execute product marketing strategies, develop business plans, analyse market trends and equip sales teams with the insights, tools and training they need. The role works closely with customers, sales teams and cross-functional stakeholders.

Key responsibilities

• Execute product marketing strategies and annual marketing plans for assigned products, with clear positioning and value propositions aligned to global and local business objectives.
• Drive business growth through market analysis, customer research, demand forecasting, competitor benchmarking and business plans.
• Enable sales success with product expertise, technical and commercial training, sales tools and marketing materials.
• Work with customers, sales, order handling and logistics teams to optimise product availability, improve customer experience and Net Promoter Score (NPS), and support order growth.

Required profile

• Bachelor's degree in Electrical Engineering, or prior electrification-related experience.
• Minimum of 2 to 5 years of experience in product marketing, product management, technical sales, business development or marketing within the electrical, smart buildings, building technologies or automation industries.
• Experience developing marketing plans, conducting market analysis, forecasting demand and driving product or business growth.
• Demonstrated commitment to customer satisfaction, collaboration, integrity, compliance and continuous improvement.

Required skills

• Strong knowledge of low-voltage electrical products, building electrification solutions, smart building technologies, energy management systems or similar ABB and competitor portfolios.
• Analytical and commercial acumen, turning customer and market insights into actionable strategies.
• Excellent communication, presentation and stakeholder management skills, with experience delivering product training and supporting sales teams.

What we offer

• The chance to contribute to the growth of ABB's Smart Buildings business and shape the future of sustainable and intelligent building technologies.
• Exposure to product strategy, market intelligence, sales enablement, customer engagement and business development within a global technology leader.
• A collaborative, innovative environment supporting continuous learning, professional development and long-term career growth.