Regional Marketing Director, Carousell

About the role

Carousell is looking for a Singapore-based Regional Marketing Director to drive growth outcomes for its marketplace across six APAC markets, with a focus on growth marketing, brand awareness of focus categories per market and regional team leadership. The role owns directly attributable outcome metrics and aligns regional Country and Category marketing with Brand, CRM and Performance Marketing. It reports to the Chief Business Officer, CRS BU.

Key responsibilities

• Own and execute regional marketing objectives across six markets, driving user acquisition, conversion and retention
• Translate the annual operating strategy into locally relevant marketing plans, priorities and measurable outcomes
• Own key demand, supply and liquidity metrics for each country and focus category
• Run hypothesis-led experiments and data-backed growth decisions, and lead localised category or platform campaigns end to end
• Champion AI adoption in marketing workflows (campaign creation, segment selection, 1-1 journeys) and partner with the CRS/Platform AI roadmap
• Lead country marketing teams and align with Brand, Design, Product, CRM, Performance Marketing and Data
• Build, coach and scale a team of output-oriented marketers and design team structures and workflows that leverage AI

Required profile

• 10+ years owning and executing campaigns in consumer marketing within a high-growth scale-up, ideally a marketplace or app-first business
• Track record leading regional or multi-market campaigns end to end
• Experience in regional multi-market environments with cross-cultural fluency across Asian markets
• Proven people leadership: has built, led and developed marketing teams (direct and matrixed)
• Ability to work across direct and dotted-line teams and to operate under ambiguity

Required skills

• Data-centric: comfortable with complex business metrics and turning insight into growth hypotheses
• Tech-savvy: hands-on with in-app communication channels, social platforms, marketing automation and campaign management tools
• Nice to have: prior ownership of a full-funnel P&L or regional growth mandate, and exposure to sustainability, circular economy or purpose-led brand positioning