Senior Client Executive, Public Relations & Client Services

About the role

A Senior Client Executive takes ownership of day-to-day delivery across assigned client accounts and projects, working closely with account leads to develop and execute communications programmes. The role calls for strong writing and content development skills, sound news judgment and a proactive approach to client service, with increasing independence.

Key responsibilities

• Manage day-to-day delivery of assigned activities in line with account plans, objectives and scope of work, and act as the primary day-to-day client contact.
• Prepare and lead work-in-progress discussions, prepare account and campaign reports, coordinate workstreams and brief external partners such as designers, photographers and vendors.
• Support budget preparation, obtain supplier quotations and track costs; flag delays, competing priorities or scope changes with proposed next steps.
• Review and approve work internally before external circulation, and recognise when strategic or sensitive matters need the account lead's input.
• Monitor news and industry developments, develop story angles and pitches, manage media outreach and follow-up, and build relationships with journalists, editors and content creators.
• Coordinate interviews and media briefings, including spokesperson preparation and briefing materials, and maintain accurate media lists and coverage records.
• Research clients, competitors and industry trends, contribute to account plans, campaigns and new business proposals, and support media training, briefings and workshops.
• Lead content development such as press releases, pitches, bylines, social media posts, FAQs, talking points and presentations, adapting content to different audiences and channels.
• Develop social content calendars and creative briefs, and provide guidance to interns or junior colleagues.

Required profile

• University degree in PR, Communications, Journalism, Marketing or a related field.
• Minimum 2-3 years of relevant PR or communications experience, preferably in an agency; corporate, B2B and consumer communications experience is advantageous.
• Demonstrated ability to manage work with limited supervision, make sound judgments and meet deadlines.
• Strong organisation and time-management skills, able to handle multiple accounts and competing priorities.

Required skills

• Strong research, writing and editing skills, with clear communication of complex information.
• Media pitch development, outreach and journalist relationship building.
• Social media content creation, especially for LinkedIn or B2B audiences.
• Design, photography or video production skills are an advantage.