Senior Commercial Manager

About the role

Dyson is looking for a Senior Commercial Manager to lead and own the commercial strategy for a portfolio of products, from early‑stage planning through launch and in‑market performance. The role ensures strong positioning, effective execution and delivery against business objectives across multiple markets.

Key responsibilities

• Develop and manage business cases, including pricing, volume forecasts and financial performance.
• Define product and portfolio positioning, value proposition and target audiences.
• Establish go‑to‑market strategies and commercial frameworks to guide execution.
• Lead commercial readiness for new product launches, aligning pricing, product range and market approach.
• Drive cross‑functional decision‑making and ensure timely execution across marketing, sales, operations and other functions.
• Analyse market trends, consumer behaviour and competitor activity to inform strategy and refine positioning.
• Own delivery against business case assumptions, monitor performance and identify improvement opportunities.
• Provide senior leadership with data‑driven recommendations on strategy, risks and priorities.

Required profile

• Proven experience in commercial strategy, category management or product marketing.
• Strong financial and analytical capability with a track record of delivering product launches and go‑to‑market strategies.
• Ability to influence and align senior stakeholders and operate in fast‑paced, global environments.
• Excellent communication, problem‑solving and decision‑making skills.

Required skills