Senior Data Analyst - E-commerce

About the role

Allied Search is hiring a Senior Data Analyst focused on e-commerce. You will build dashboards and reporting frameworks, set up KPIs and measurement standards, and turn analytical findings into clear business recommendations for regional and country stakeholders.

Key responsibilities

• Develop and maintain regional dashboards, scorecards and reporting frameworks covering e-commerce, marketing, CRM, customer engagement and business performance.
• Set consistent KPI definitions and measurement standards across markets, automate recurring reports and improve data accuracy and accessibility.
• Analyse e-commerce performance (traffic, conversion rates, revenue, customer purchasing behaviour) to find trends and optimisation opportunities.
• Run customer lifecycle, segmentation, cohort, retention and behavioural analyses to support acquisition, engagement, repeat purchases and churn reduction.
• Support advanced analytics such as propensity modelling and customer lifetime value forecasting.
• Work with IT, development and business teams on data requirements, CDP implementation and data tracking and quality gaps.
• Partner with regional and country stakeholders to set performance baselines and evaluate business initiatives.
• Communicate insights clearly to technical and non-technical stakeholders.

Required profile

• Bachelor's degree in Statistics, Mathematics, Data Science, Computer Science, Economics or a related field.
• At least 5 years of experience in a data analyst or business intelligence role in e-commerce, retail or consumer brands.
• Certifications such as Google Analytics or Power BI are a plus.