Senior Designer - Product, Brand and Marketing

About the role

PancakeSwap, one of the largest decentralized exchanges by volume, is hiring a Senior Designer to own how the product, brand and marketing look, feel and convert, and to prove it with data. The role covers about 50% product design, 20% brand and design system, 20% marketing creative and 10% team and process.

Key responsibilities

• Own UX/UI for core flows such as swap, add/remove liquidity, Infinity pools, farms, staking and new trading products, and key funnels from wallet connect to swap success
• Diagnose drop-off and failed transactions with on-chain and front-end data, run A/B and usability tests, and ship fixes with hypotheses and metrics
• Design for both retail traders on mobile and professional LPs needing dense information
• Own the brand (identity, illustration, motion, tone, bunny/kitchen character) and build a design system in Figma with code components used by product and marketing
• Keep the brand consistent across 10+ chains, partner co-branding and multiple languages
• Partner with content, community, KOL, partnership and product marketing teams, set up request intake and SLAs, and track creative performance
• Hire and manage designers and freelancers, use AI design tools, and report design impact to the CEO monthly

Required profile

• 5+ years in product design, including 2+ years leading design (people or a full design function)
• Shipped work on a high-traffic consumer product with measurable impact
• Comfortable defining funnels, reading dashboards and running A/B tests with Data and Engineering
• Strong visual and brand craft, including identity, illustration direction, motion and marketing creative
• Hands-on DeFi user who has swapped, provided liquidity and used multiple wallets and chains
• Fluent English and ability to work asynchronously with a distributed team across Asia time zones

Required skills

• Figma, with a design system built or maintained alongside engineering
• Nice to have: understanding of AMM and concentrated liquidity, Mandarin or experience designing for Chinese-speaking users, front-end skills (HTML/CSS/React) and experience scaling design with AI tools