Senior Field Marketing Manager

About the role

Amplitude, an AI analytics platform, is looking for a Senior Field Marketing Manager based in Singapore. Reporting to the Director of Field Marketing, APJ, you will plan and deliver regional programs that connect the company's story with its target customers and accounts, working closely with regional sales, partners and global marketing teams. This is a hands-on individual contributor role.

Key responsibilities

• Design and own regional marketing programs from planning through rollout, aligning priority accounts, audiences and activities with sales and pipeline goals.
• Lead integrated campaigns across field events, digital channels and partner programs, coordinating contributors and allocating resources.
• Own events from audience selection and promotion through delivery and follow-up.
• Adapt global campaigns, content and messaging to local market needs, coordinating agencies and vendors where needed.
• Own program measurement and optimization: track conversion, sales-accepted opportunities and pipeline contribution, test new approaches and recommend changes to the program mix and budget.
• Keep sales and global marketing aligned on campaign priorities, lead follow-up and what is working in the region.

Required profile

• 8-10+ years of relevant B2B marketing experience, with hands-on ownership of field marketing or demand generation programs and evidence of contribution to opportunities and sales pipeline.
• Experience designing and delivering integrated campaigns and events, connecting field activity with digital demand generation.
• Ability to influence sales, partners and global marketing teams and coordinate delivery without formal authority.
• Sound independent judgment in translating regional goals into local plans and solving complex execution problems.
• Experience managing program budgets, timelines, agencies and vendors, and using campaign and funnel data to explain results.
• Experience marketing into SEA, ANZ and India tech ecosystems.

Required skills

• B2B technology or SaaS marketing
• Partner co-marketing
• Experience with Salesforce, Marketo or similar tools to measure and improve campaigns (additional)

What we offer

• Medical, dental and vision insurance with 100% employer-paid premiums on select plans
• 401(k) retirement plan with an employer match of up to 1% of eligible pay, up to $2,000 annually
• Flexible time off, paid holidays and generous stipends for wellness, transit/parking, learning and development and new hire home office equipment
• Paid parental leave, fertility/adoption/surrogacy support, backup child care and mental health coaching and therapy
• Employee Stock Purchase Program (ESPP)