Social Media Executive

About the role

We are looking for a dynamic Social Media Executive to lead our brand’s presence across key platforms such as TikTok, Instagram, Facebook, Threads and Xiao Hong Shu. The role will shape strategy, create engaging content and drive both organic growth and paid campaigns to boost awareness, traffic and community engagement.

Key responsibilities

• Develop and implement a comprehensive social‑media strategy across TikTok, Instagram, Facebook, Threads and Xiao Hong Shu.
• Plan, curate and roll out content that aligns with brand positioning and business objectives.
• Maintain visual and tonal consistency of the brand on all social channels.
• Collaborate with internal creatives and external partners to produce high‑performing content.
• Monitor global fashion, cultural and social‑media trends to inform content direction.
• Provide guidance to regional teams to ensure platform consistency and best practices.
• Oversee influencer partnerships, identify suitable creators and align their content with campaign goals.
• Grow and nurture an engaged community through timely interactions and conversations.
• Design and execute paid‑social strategies, manage ad budgets and optimise campaigns for awareness, engagement and conversion.
• Track, analyse and report social‑media performance, delivering actionable insights on a bi‑weekly and monthly basis.
• Write snappy, platform‑specific captions while preserving the brand’s tone of voice.

Required profile

• Degree in Creative, Communications, Marketing or a related discipline.
• Strong understanding of major social‑media platforms, tools and analytics.
• Experience in developing and executing both organic and paid social strategies.
• Ability to translate trends and data into compelling content ideas.

Required skills

• Proficiency with TikTok, Instagram, Facebook, Threads and Xiao Hong Shu platforms.
• Familiarity with social‑media analytics and reporting tools.