Social Media Manager

About the role

SG Enable is looking for a Social Media Manager to strengthen its brand, deepen understanding of disability inclusion and inspire action through engaging, accessible social media. The role owns the corporate Facebook, LinkedIn, Instagram, TikTok and other channels, develops content and improves performance, while acting as the social media expert for all departments and the communications lead for one to two Business Units.

Key responsibilities

• Develop and implement social media strategy and channel plans aligned with the brand narrative and public education objectives, manage the editorial calendar and recommend opportunities such as TikTok.
• Turn programmes, services and impact stories into content: copy, photography, short videos and graphics, with accurate, accessible and respectful representation.
• Monitor news and cultural moments, develop timely trendjacking content and collaborate on relevant campaigns.
• Advise and support all departments on audiences, channels, campaigns, organic and paid amplification and performance measurement, and provide templates, coaching and training.
• Manage comments, messages and moderation, use social listening to identify audience needs and escalate concerns with Corporate Communications.
• Act as the internal social media expert for departments and Business Units, including those without their own accounts, and work with Brand Marketing, Public Education, Digital, Media and Partnerships on campaigns and creator collaborations.
• Manage the social media agency's briefs, scope, quality, timelines, budget and KPIs, and report monthly on reach, engagement, audience growth, video retention and referrals.
• Serve as the communications lead and primary contact for one to two assigned Business Units, translating their priorities into communications plans and coordinating delivery across teams.

Required profile

• Degree in Communications, Marketing, Digital Media or a related field.
• At least five years of relevant experience, typically five to eight years, including managing corporate or brand social accounts.
• Proven ability to grow engaged audiences and create effective content for Facebook, LinkedIn, Instagram and TikTok, with strong English writing, editorial judgement and hands-on photography and short-form video skills.
• Experience in agency and budget management, paid social, community engagement, social listening and issues management.
• Strong analytical and stakeholder skills, able to advise, influence and build capability across departments.

Required skills

• Proficiency in social media management and analytics tools such as Sprout Social.
• Familiarity with responsible AI use; design and video editing skills are advantageous.