Upstream Marketing Manager, Upper Extremities, APAC

About the role

Stryker is looking for an Upstream Marketing Manager for its Upper Extremities portfolio across APAC, based in Singapore. The role leads upstream marketing strategy for the Shoulder Arthroplasty portfolio and enabling technologies, turning market insights, competitive intelligence and Voice of Customer feedback into long-term portfolio strategies and commercialization plans. It acts as the key link between APAC markets and the global T&E division, influencing global NPD priorities and shaping future portfolio roadmaps. The position is hybrid.

Key responsibilities

• Develop market intelligence and competitive analysis to identify trends, growth opportunities and strategic priorities across APAC.
• Lead Voice of Customer initiatives with surgeons, KOLs and local stakeholders to turn insights into product and portfolio strategies.
• Develop 3-, 5- and 10-year portfolio roadmaps and influence global NPD priorities.
• Lead pre-commercialization planning for new products, including market assessment, target customers, positioning and launch strategy, with Clinical, Medical Education and Downstream Marketing teams.
• Drive portfolio lifecycle management across APAC, from introduction through maturity to obsolescence.
• Identify business development and M&A opportunities to grow the Upper Extremities portfolio.
• Act as liaison between APAC and the global T&E division, incorporating regional insights into global strategy.
• Develop the APAC annual marketing plan and align regional and country stakeholders.

Required profile

• Bachelor's degree in Business, Marketing, Engineering, Biomedical Sciences or a related field.
• 10+ years of experience in product management, product marketing, upstream marketing or product development.
• 5+ years of experience in the medical device industry.
• Demonstrated experience in market analysis, competitive intelligence and turning customer insights into strategy.
• Proven experience in portfolio management, long-term roadmaps and/or new product development.
• Preferred: advanced degree (MBA, Master's or PhD), orthopedics or shoulder arthroplasty experience, global/multi-country portfolio experience, prior APAC experience, and commercialization and NPI experience.

Required skills

• Strategic thinking, analytical and communication skills.
• Stakeholder management and ability to influence and collaborate with global and regional cross-functional teams.