VP, Regional SME & Mid Cap Marketing, Engagement & Awards

About the role

Group Marketing & Communications builds, protects and enhances the DBS brand in a commoditised banking industry, working with all units of the DBS Group on integrated digital communications, marketing and research strategies. This role leads the SME and Mid Cap marketing portfolio across regional engagement (50%), Singapore demand generation and segment engagement (25%) and awards strategy (25%), setting strategy, mobilising cross-functional teams and owning measurable commercial and reputational outcomes.

Key responsibilities

• Manage and coordinate regional marketing strategy, roadmap and performance framework aligned to business priorities and revenue goals.
• Lead scalable, omnichannel programmes across digital, content, media partnerships, events and thought leadership to drive demand, engagement and conversion.
• Own the Singapore SME and Mid Cap segment marketing plan, partnering with partner, product and sales teams to activate client journeys and support cross-sell and portfolio growth.
• Run full-funnel campaigns across digital, social, account-based marketing, content and partner channels, and build lead generation, nurturing and account engagement programmes.
• Use marketing technology, customer and intent data and AI-enabled tools to target audiences, personalise engagement and improve conversion.
• Own the awards strategy, calendar and submissions, building evidence-led narratives and coordinating judging engagements with Communications and market teams.

Required profile

• Bachelor's degree with at least 10 years of experience in B2B or financial-services marketing, segment engagement, communications or commercial activation.
• Strong understanding of SME and Mid Cap client needs, banking propositions and relationship-led marketing.
• Proven ability to develop regional strategies and deliver market-specific segment programmes with measurable outcomes.
• Excellent strategic writing and storytelling skills, including awards submissions, executive narratives and thought leadership.
• Commercial and analytical orientation, able to use customer, channel and performance data to shape priorities and investment decisions.
• Proven ability to lead complex, cross-functional programmes and influence senior stakeholders.
• Decisive, adaptable and collaborative leader who manages multiple priorities with rigour and attention to detail.

Required skills

• B2B demand generation and digital marketing for SME and Mid Cap segments
• Integrated campaigns, account-based marketing, lead generation and nurturing
• Marketing automation, audience segmentation and performance optimisation