Assistant Digital Marketing Manager – Emerging Markets

About the role

Our client, a leading consumer brand, is looking for an Assistant Digital Marketing Manager to lead data‑driven digital activation across Southeast Asia, India, Greater China and North Asia. You will translate regional brand and commercial priorities into impactful campaigns across owned, paid, earned, social, influencer, retailer media and e‑commerce channels.

Key responsibilities

• Develop annual and seasonal digital activation plans, channel strategies and KPIs aligned with brand and trade moments.
• Create regional digital playbooks, campaign frameworks, content toolkits and best‑practice guides.
• Design content pillars, campaign concepts, social calendars, copy and creative briefs for key platforms.
• Plan, brief, launch and optimise paid social, search, display, video and retailer media campaigns through agencies and platform partners.
• Manage digital budgets, targeting, creative testing and optimisation to improve reach, engagement, traffic, conversion and ROAS.
• Drive e‑commerce performance by enhancing product page content, online assets and promotional support.
• Coordinate digital elements of retailer, importer and distributor campaigns with Trade Marketing and Territory Management teams.
• Oversee agencies (media, social, creative, influencer) ensuring clear briefs, timelines, budgets and performance reviews.
• Build relationships with platform, marketplace and retailer media partners to improve execution and data visibility.
• Consolidate campaign results, benchmarks and learnings into dashboards and reporting routines.

Required profile

• Minimum 4 years of experience in digital marketing, social media, e‑commerce or related functions, preferably in FMCG or consumer goods.
• Regional experience across Southeast Asia, India, Greater China and/or North Asia is mandatory.
• Hands‑on experience managing paid media budgets and agency‑led digital campaigns.
• Strong understanding of the Greater China digital ecosystem (WeChat, RED, Douyin, Tmall, JD) and digital platforms in SEA and India.

Required skills

• WeChat
• RED
• Douyin
• Tmall
• JD