Assistant Performance Marketing Manager

About the role

Pedro, a global fashion brand, is looking for a data‑driven Assistant Performance Marketing Manager to own the customer acquisition and retention roadmap for pedroshoes.com. You will shape the full‑funnel media mix, forecast multi‑channel budgets, and build data solutions that drive sustainable e‑commerce growth.

Key responsibilities

• Develop and execute a full‑funnel performance marketing strategy across Meta, Google Ads (SEM, Display, Performance Max), TikTok and emerging channels.
• Define target KPIs (blended ROAS, CAC, LTV) and translate business goals into actionable media plans.
• Own the multi‑channel budget, forecast spend, model ROI scenarios and reallocate funds to maximise profitability.
• Lead advanced analytics, build executive dashboards (Excel, Looker Studio, Power BI) and turn campaign data into strategic insights.
• Leverage Customer Data Platforms to create advanced audience segments and automated retention flows.
• Provide data‑backed creative direction, brief content teams and optimise assets for conversion.
• Design and govern continuous A/B and multivariate testing across creatives, audiences and landing pages.
• Utilise generative AI and platform‑native machine learning (Meta Advantage+, Google PMax, ChatGPT, Claude) to accelerate analysis and automate workflows.

Required profile

• Strategic, data‑driven mindset with a strong focus on ROI.
• Proven ability to lead cross‑functional teams and mentor junior members.
• Excellent communication skills to align media, UX, commercial and brand objectives.

Required skills

• Meta Ads platform
• Google Ads (SEM, Display, Performance Max)
• TikTok Ads
• Excel
• Looker Studio or Power BI
• Customer Data Platform (CDP) tools
• A/B and multivariate testing frameworks
• Generative AI tools (ChatGPT, Claude) and platform‑native ML (Meta Advantage+, Google PMax)