Digital Specialist – Hotel Marketing & E‑Commerce

About the role

We are looking for a dynamic, commercially‑driven Digital Specialist to own and grow our digital presence for a leading boutique hotel in Singapore. You will shape brand storytelling across all online channels, turn engagement into direct bookings, and deliver measurable revenue impact.

Key responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with business objectives and brand positioning.
• Manage brand storytelling on the website, social platforms, email, and third‑party channels, ensuring consistency in tone, visual identity, and messaging.
• Lead content planning and production for Instagram, TikTok, LinkedIn and other platforms, collaborating with creative teams, photographers and influencers.
• Plan, launch and optimise performance‑marketing campaigns (SEO, SEM, paid social, display ads) to drive traffic, conversions and revenue.
• Monitor campaign performance, analyse KPIs and provide actionable insights to improve ROI.
• Oversee website content, UX and booking‑journey optimisation, working closely with revenue and e‑commerce teams.
• Identify, negotiate and manage influencer and partnership collaborations that amplify brand awareness.
• Collaborate with sales, revenue and F&B teams to align digital initiatives with hotel activations, events and seasonal promotions.

Required profile

• Proven experience in digital marketing for hospitality or a similarly consumer‑facing brand.
• Strong commercial acumen with a focus on converting digital engagement into revenue.
• Excellent storytelling ability and a keen eye for visual consistency.
• Ability to work cross‑functionally and manage multiple projects in a fast‑paced environment.

Required skills

• SEO and SEM campaign management.
• Paid social advertising and display advertising.
• Analytics and KPI reporting.
• Website UX optimisation and booking‑journey management.
• Content creation for Instagram, TikTok and LinkedIn.